Target Market CSP’s primary target market after extensive market research is customers with the following characteristics: CSP teams will gain the prominent information especially customer email and home address so that it will be easily to send them any promotion events. Current Conditions and Future Directions. Product will be packaged in a blister-style package as a week treatment plan. This part of the campaign would include print ads in leading medical publications E. Customers will have to pay for the full price of Metabical not covered by insurance.
They will gain enough information about the Metabical and slowly will be influence to try the products. They endure a significant social stigma as well as discrimination. Product will be packaged in a blister-style package as a week treatment plan. Under this program will have two events, first is roundtable discussion about the drugs with prominent thought leaders in the medical community. Target Market CSP’s primary target market after extensive market research is customers with the following characteristics:
Respondents willing to pay for a prescription weight-loss drugs.
The following strategy will apply: Under this program will have two events, first is roundtable discussion about the drugs with prominent thought leaders in the medical community.
Skip to main content. Clear yourself first that on what basis you have to apply SWOT matrix.
Other OTC solutions such as green tea extract, conjugated linoleic acid, bitter orange, metqbical. This support program will include reference material such as online weight control tools. Under this weight control tools will have a weight loss tracker, food diary, nutritional and calories calculator.
It show that Metabical at the best point which statementt clinically proven with the low risk. Cambridge Sciences Pharmaceuticals’ CSP must make reasonable logic to assess the demand and pricing for Metabical within the first five years.
Metabical case study problem statement
Printup was well aware that in order to recover this massive investment, the drug need not only a successful launch, but also a long term and steady demand. The lowest pricing was selected because this target market has the possibility that it may look into other methods to lose weight such as Jenny Craig.
Their professional life could also be negatively affected, as excess weight has been found to adversely influence hiring decisions, wages and promotions.
Therefore, CSP will have the collaboration with health care provider to help them make this campaign success.
Pricing the product low will lower consumer financial risk, which gives the product a better opportunity to sell in maximum volume. Introducing Metabical — Clinically proven weight-loss drug.
One serious case, ephedra was linked to several cases of sudden cardiac death and other serious health problems.
Make sure that points identified should carry itself with strategy formulation process. Being overweight often related to a number of serious health problems. There was no prescription-drug targeted specifically for overweight segment BMI of 25 to 30 was available in According to the ABC news, the annual revenue of U.
Being overweight leads to heart disease, high blood pressure, diabetes, and gallbladder disease. This alternative choses the lowest pricing option because of the population chosen.
These campaigns will help the company to raise awareness among the metabiccal about Metabical benefits that can solve the overweight problem. This option also captures only an insignificant percentage of the target market and therefore will be difficult to achieve a positive ROI see exhibit 3. This sales team will focusing the most geographically accessible and responsive to drug-rep visits.
The health care provider will focus on physician and medical care practitioners. As we know, under this region the group of people that have the weight problems are huge and this is the good place to tackle the problems through the selling of Metabical drugs. Remember me on this computer.
Metabical Case 3 by on Prezi
What pricing, marketing and positioning strategy should be developed in order to strengthen the overall market position of the provlem The results showed that there was a considerable amount of consumer interest in a prescription weight-loss drug for the overweight. They had serious side effects associated as well, which meant only a doctor could approve them. Introducing Metabical — short-term drug therapy and comprehensive support program for overweight patients. The sales force will focus on offices that were the most geographically accessible and responsive to drug-rep visits.
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